the aligned Lab

Alena is the creative mind behind our online presence, bringing strategy and storytelling together to help brands connect with their communities. With a passion for digital trends and an eye for engaging content, she manages social media campaigns that don’t just look good—they perform. From crafting scroll-stopping posts to analyzing insights and optimizing growth, Alena makes sure every platform thrives. Her goal is simple: build meaningful connections, spark conversations, and keep our clients aligned with the audiences that matter most.

Kim Russell brings heart and strategy together in her work at The Aligned Agency. She specializes in influencer marketing and community activations that are purpose-driven and people-centered, creating authentic brand partnerships and experiences that spark real connection. Through her personal brand Aligned with Kim, she develops social media influencer content that highlights wellness-driven businesses and showcases how creativity and community can work hand in hand. As a content creator, Kim thrives at the intersection of wellness, storytelling, and intentional messaging—helping brands connect in ways that inspire, uplift, and truly resonate.

Kevin Drummond is a globally recognized business development and strategic partnerships specialist who has helped entrepreneurs and organizations generate more than $30 million in revenue over the past decade. With an unmatched ability to align vision, strategy, and execution, Kevin transforms brands into scalable, high-performing businesses that lead their industries with authenticity and impact.

Spanning markets from Louisiana and Florida to Jamaica and London, Kevin’s work has empowered clients to build profitable ecosystems rooted in purpose and alignment. His expertise lies in uncovering hidden growth opportunities, engineering sustainable business models, and forming partnerships that drive exponential expansion.

Kevin’s extensive network of brands, influencers, and entrepreneurs serves as a powerful extension of every client he works with — creating pathways to collaboration, exposure, and long-term ROI. Whether he’s leading a rebrand, developing high-value partnerships, or structuring multi-market campaigns, Kevin’s results consistently exceed expectations. With over ten years of entrepreneurial success, Kevin brings a holistic, hands-on approach to business development — blending data-driven strategy with intuitive leadership and authentic relationship-building. His track record speaks for itself: when Kevin is involved, brands don’t just grow — they align, evolve and dominate.

Driven by excellence, collaboration, and purpose, Kevin continues to help businesses unlock their highest potential through The Aligned Agency — where strategic partnerships meet authentic growth.

With over 20 years of experience in marketing and brand development, Jess brings both strategy and creativity to every project. Her passion lies in building systems that align vision with execution—helping businesses grow with clarity, consistency, and impact. At The Aligned Agency, she’s honored to use her expertise to guide brands in telling their story, strengthening their identity, and scaling with purpose.

Dr. Nikhil Sharma is a physician and social impact entrepreneur with over 14 years of experience in the healthcare system, primarily focused on liver failure and its deep connection to addiction and mental health. As the founder and CEO of AlignUs and The Aligned Foundation, his work has always centered on preventative health, mindfulness, and community empowerment. At The Aligned Agency, Dr. Sharma brings this same systems-driven approach to operations and analytics—building the structures, processes, and insights that align creativity with measurable outcomes, ensuring every brand strategy is both impactful and sustainable.